The next project we did was a pasta box for the brand Passion Pasta. I LOVED this project. Actually, as previously stated, I just love packaging, but I feel like I really "got" this brief. I feel like I was "on the money" (as my lecturer says) all the way. Slightly off when it came to the support graphic, but nothing a little altering could fix. So again, we had to come up with the dieline, the logo and the support graphics. More pics?

As for my actual freelancing, I've done a few projects here and there, my most recent being a logotype for "Start Small - Achieve Big" - a website based around personal goal setting. The guy who asked me to do the logo is just incredible, very inspiring, he always has so many projects going on in his life, yet still finds time for people, still finds the kindness in his heart to treat every person he comes across with the utmost respect. Anyway, so my thought process went a bit like this: well, start small could be in lower case, further emphasising the "small", the achieve big could be in uppercase. Further to that, I could put the lower case in a serif font - referncing the older type face, and the upper case in a very modern font, giving greater definition to the transition from small to big. 

I then had problems with the fact that "start small" would not have the same consistant cap height as upper case would (the t's, the l's) - so I thought of a mixed case font, similar to the font used for the brand Element Eden (www.elementeden.com) and it worked a treat! Over all I think it's quite expressive of the meaning behind the name. 

And here it is as well :)

And you know what, that's about it for me. I've actually already written this entry TWICE except my website decided to crash the first time (and stupid me didn't save it - have I not learned that yet?!?!) and the second time, I DID save it, but when I published it, it didn't publish it AND it got rid of the draft. But never the less, I feel this is a better piece than I was trying to write at 1:30 in the morning. Oh and before I forget.. if you love packaging even a SLIGHT bit, you'll love this website.

As usual, I'm leaving you with inspiring work others have done, because hell, I'm my own worst critic and everyone elses number 1 fan.

http://www.thedieline.com

The second submission item we had to do recently was a t-shirt design based on cuban design theory - using block colours, no tones or tints, and very rounded "rough" edges. Most cuban art is done via screen print which doesn't allow for intricate detail or small shapes. The topic we had to create the shirt around was Climate Change. I've always liked t-shirts that poke fun at political issues in a controversial manner, so I decided to create a shirt that read "SAY YES TO ICE" and base it off global warming and the melting of polar ice caps 


My shirt is below :)

The THIRD submission, I finished today. It's a type specimen based on Gill Sans, a font created by Eric Gill. Our number 1 objective was to find something interesting about either the font or the creator of the font and create a picture USING the font, based off our idea. 


Sounds confusing. But I'll break it down. Eric Gill was very catholic, but was also very sexually driven. These two are quite polar opposites, especially when we find out Eric Gill was not only incestuous but also had intercourse with his dog..... yes, I'm serious. Quite the mad man, but still quite successful. I was originally thinking of doing my picture of a dog (comedic value) but I thought it would be more interesting to show the contrast of the catholic/sexual promiscuity sides. So I decided to create a picture of some rosary beads, but instead of using jesus as the figure on the cross, a woman. And again, we were only allowed to use type. No shapes, no adjusting of any of the letter forms. For an example, I used a capital D in Gill Sans font for the majority of the woman's body. Her hair is made of S's. And this is how it turned out: